About Us

Company Background

Established by the esteemed Mr. Peter Chaw since 1998, Info Survey Group brings together the brightest and savviest marketing professionals, to assist firms which understand the fundamental importance of customer needs. We complement our clients’ marketing team, by supplementing our clients’ vital decision making, with critical research data that comes from their target audience directly.

We never recommend the same solution for every client- instead, we take the time to understand your business objectives in-depth, before customizing the most suitable solution for the results you want. We are experienced and adept in a full range of specialized marketing research services to help you gather customer intelligence.

Vision

To be widely recognized as a world-class Marketing Research company that top firms rely on, and return to, for all their market research needs.

Mission

To help our clients make the smartest marketing decisions to best meet their customers’ demands, with our reliable research and accurate analysis, everytime.

Core Values

Resourceful

Consumer behavior is dynamic- so is our approach. We do not just rely on tried-and-tested methods, we constantly personalize solutions to make it even better.

Reliable

There is a reason why our clients keep coming back to us- because they can leave key marketing research in our hands, worry-free.

Relentless

For each project we choose to undertake, we ensure not just its completion, but its perfection. We are committed to delivering only the best.

Reputable

We have been in business for years, and only getting better. The biggest firms in the most competitive industries have trusted us to support them every year.

Revolutionary

We combine proven strategies with the latest, cutting-edge research techniques to bring you the best results.

Results-Driven

We are not just delivering high-performance marketing solutions. We are delivering reliable results, that is significant for your strategies.

Management Team Profile

Mr. Peter Chaw

MBA – Founder and Managing Director

Mr. Chaw has more than 20 years of experience holding esteemed marketing positions, with a decade spent assisting a world-class consulting organization specializing in Strategic Marketing and Marketing Research in Australia. He also spearheaded numerous customized marketing research for large organizations (including most telcos, banks and financial institutions in Malaysia – Maxis, Perodua, Toyota, Citibank, HSBC Bank, Astro, Guiness, Caltex, Microsoft and much more) in highly competitive industries over the past 15 years, such as positioning research, pricing studies, advertisement concept testing, product and service quality research and more.

In 2000, Mr. Chaw introduced the “Malaysian Automotive Industry: Customer Satisfaction and Loyalty Index Tracking Survey” with seven major automotive companies in Malaysia, to significant success and for many consecutive years to come. He was also known as the pioneer, along with Dr. Chia, who introduced Telekom Malaysia to its first Customer Satisfaction Index Research. Mr. Chaw eventually founded Info Survey Group to help both local and global firms conduct results-driven marketing research.

Mr. Peter Chaw

MBA – Founder and Managing Director

Mr. Chaw has more than 20 years of experience holding esteemed marketing positions, with a decade spent assisting a world-class consulting organization specializing in Strategic Marketing and Marketing Research in Australia. He also spearheaded numerous customized marketing research for large organizations (including most telcos, banks and financial institutions in Malaysia – Maxis, Perodua, Toyota, Citibank, HSBC Bank, Astro, Guiness, Caltex, Microsoft and much more) in highly competitive industries over the past 15 years, such as positioning research, pricing studies, advertisement concept testing, product and service quality research and more.

In 2000, Mr. Chaw introduced the “Malaysian Automotive Industry: Customer Satisfaction and Loyalty Index Tracking Survey” with seven major automotive companies in Malaysia, to significant success and for many consecutive years to come. He was also known as the pioneer, along with Dr. Chia, who introduced Telekom Malaysia to its first Customer Satisfaction Index Research. Mr. Chaw eventually founded Info Survey Group to help both local and global firms conduct results-driven marketing research.

Ms. Olivia Chaw

B.Sc. in Financial Engineering – Research Manager

Ms. Olivia has extensive experience of more than 8 years in Market Research. She has displayed proven key expertise in quantitative research survey, and have undertaken numerous projects of different scope and nature in diverse industries, such as FMCG, banking, automotive, healthcare, insurance and social research. She currently oversees all research projects and is in charge of account servicing.

Ms. Ashley Ong

B.Sc in Project Management – Fieldwork Manager

Ms. Ashley is armed with 7 years of experience in Market Research, particularly in conducting fieldwork for both quantitative and qualitative research, from inception to completion. She has also successfully worked on a multitude of research projects, from focus group discussions to nationally representative quantitative studies.

Ms. Tengku Suziati

Research Executive

Ms. Rachel Lim

Project Executive

Ms. Cherrie

Quality Control Supervisor